Paid Media · Measurement · Growth
Senior paid media & measurement specialist. I rebuild the data layer under Google and Meta Ads — GA4, server-side GTM, Conversions API — so the numbers are trustworthy and the growth is real.
The real failure point
Most paid media doesn't fail on the ads. It fails on the data.
Broken conversion tracking, blocked events, reporting nobody trusts — the account looks fine and quietly bleeds money. I came into marketing from software engineering, so I go straight to the layer other buyers can't reach: the measurement that makes every optimization decision honest. Fix the signal, and the scale follows.
Selected work
Health-niche ad policies had blocked standard conversion events, so the accounts couldn't measure a thing. I re-engineered the data flow to the Meta Pixel, restored measurement, lowered CPL, and scaled with no added budget — a fix an entire peer group of buyers couldn't crack.
Took a store doing ~$8K/month before paid traffic to $800K+ in annual ad-driven revenue — up 70% year over year, with 60% more purchases.
Nearly quadrupled ROAS in under a year on a store that didn't even have a site to start — tracking and account structure built from scratch.
Local Google Ads across calls and Maps drove 300+ conversions at ~$16 each — enough new business for the client to open a second location.
What I do
About
I started in software engineering — IT, networking, code — before advertising, and that foundation is what sets my work apart. I build the technical infrastructure end to end, no external help needed.
Today I lead a 19-person team across paid media, SEO, CRM, automation, and customer success, and I've spent years teaching other marketers what technical paid media actually requires. Based in São Paulo, working fully within US business hours.
Let's talk
That's the whole job for me. If you're a US agency or brand where deep measurement and performance make the difference, let's talk.