Open to remote · US hours
Senior paid media & measurement specialist. I rebuild the data layer under Google and Meta Ads — GA4, server-side GTM, Conversions API — so the numbers are trustworthy and the growth is real.
Move your cursor across the signal
Invested in paid traffic
R$ 30M+≈ US$ 5.9M
Returned in real results
R$ 300M+≈ US$ 59M
US$ values at about R$5.06 per US$ (October 2026 rate).
Protection rules set before the first real is spent: limits on budget and on cost per result, with an automatic pause when a campaign leaves the safe range. The account keeps learning without bleeding money.
Budget goes up in steps, and only after the previous step holds its efficiency. Each stage is validated before the next one, so scale arrives without breaking the numbers.
Niches I have worked in
Broken conversion tracking, blocked events, reporting nobody trusts — the account looks fine and quietly bleeds money. I came into marketing from software engineering, so I go straight to the layer other buyers can't reach: the measurement that makes every optimization decision honest. Fix the signal, and the scale follows.
Illustrative model. Drag to restore the signal. Not client data.
Health-niche ad policies had blocked standard conversion events, so the accounts couldn't measure a thing. I re-engineered the data flow to the Meta Pixel, restored measurement, lowered CPL, and scaled with no added budget — a fix an entire peer group of buyers couldn't crack.
Took a store doing ~$8K/month before paid traffic to $800K+ in annual ad-driven revenue — up 70% year over year, with 60% more purchases.
Nearly quadrupled ROAS (from 2.2x) in under a year on a store that didn't even have a site to start — tracking and account structure built from scratch.
Local Google Ads across calls and Maps drove 300+ conversions at ~$16 each — enough new business for the client to open a second location.
How the signal travels
Events captured at the source
A first-party endpoint you control
Browser and server events, matched
Bidding on a real signal
Reports people trust
I started in software engineering — IT, networking, code — before advertising, and that foundation is what sets my work apart. I build the technical infrastructure end to end, no external help needed.
Today I lead a 19-person team across paid media, SEO, CRM, automation, and customer success, and I've spent years teaching other marketers what technical paid media actually requires. Based in São Paulo, working fully within US business hours.
That's the whole job for me. If you're a US agency or brand where deep measurement and performance make the difference, let's talk.
joenicacio.sa@gmail.com